$100M Ad-Managed Strategy: Our Amazon Cloud Blueprint

Author

Adam Weiler
December 21, 2024

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon & TikTok growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your sales using Amazon & TikTok? Click here to book a call & claim a Free audit of your store/brand.

Amazon Marketing Cloud is a Game-Changer for Large Amazon Businesses

In fact Amazon DSP and Amazon Marketing Cloud have seen a significant increase in both visibility and conversion rates.

Here's how to leverage these powerful platforms:

1️⃣ Advanced DSP Targeting: Your Competitive Edge

Reach your ideal audience with precision using demographics, interests, and purchasing behavior data.

Amazon DSP offers a range of targeting options that allow you to pinpoint your ideal customers. For example:

  • Demographic targeting: You can target users based on age, gender, income level, and more. Let's say you're selling luxury skincare products. You might target women aged 35-55 with high income levels.

  • Interest-based targeting: Reach users who have shown interest in specific categories. For our skincare example, you could target users interested in beauty, wellness, and anti-aging products.

  • Behavioral targeting: This allows you to target based on past behaviors. You might target users who have previously purchased high-end beauty products or have browsed similar items.

2️⃣ Winning Ad Formats That Drive Sales

Create a multi-channel strategy with display, video, and audio ads to capture attention across platforms.

Amazon DSP supports various ad formats, each with its own strengths:

  • Display ads: These are visual banner ads that appear on websites and apps. They're great for building brand awareness and showcasing product images.

  • Video ads: These can be particularly engaging, allowing you to demonstrate your product in action. For example, a 15-second video showing the application and results of your skincare product.

  • Audio ads: Perfect for reaching customers while they're listening to music or podcasts on Amazon Music or Audible.

3️⃣ Tap into Amazon's Shopper Intelligence

Access valuable consumer insights to write super relevant ads that actually resonate with your audience.

Amazon's bank of consumer data allows you to create hyper-targeted ads.

For instance, you can see what products customers typically buy together, allowing you to create bundle offers or cross-sell opportunities. You can understand seasonal buying patterns to time your campaigns for maximum impact and you can analyze customer reviews to identify key selling points and address common concerns in your ad copy.

4️⃣ Programmatic Power: Advanced Automation

Programmatic buying uses algorithms to purchase ad space in real-time, ensuring your ads are shown to the right people at the right time. Here's how it works:

1. A user visits a website where your ad could potentially appear.
2. In milliseconds, information about the user and the webpage is sent to an ad exchange.
3. The exchange runs an auction among advertisers targeting that type of user.
4. Your ad is displayed if you win the auction.

This process happens instantly, thousands of times a day, optimizing your ad spend and reach.

5️⃣ Marketing Cloud Mastery: Data-Driven Growth

Gain deep insights into customer behavior and ad performance to make data-driven decisions.

Amazon Marketing Cloud (AMC) has a wealth of analytics to help you understand and optimize your campaigns. For example:

  • Customer Journey Analysis: See how customers interact with your ads across different channels before making a purchase. This can help you understand which touchpoints are most effective.

  • Attribution Modeling: Understand which ads are driving conversions, allowing you to allocate your budget more effectively.

  • Audience Insights: Gain a deeper understanding of who your customers are and what motivates them to buy.

The key is to build a comprehensive approach that engages customers at every stage of their journey.

Success on Amazon is about more than just having a great product. It's about effectively communicating your value proposition to the right audience at the right time.

By leveraging Amazon DSP and Amazon Marketing Cloud, you can create a data-driven, multi-channel strategy that drives visibility, engagement, and ultimately, sales.

That’s all for this week!

Here are some other newsletters you might find useful:

Whenever you are ready, here’s how we can help you:

Grow Your Brand on Amazon & TikTok with 100% hands-off marketplace management

We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to book a call & claim a Free audit of your store/brand.