3 Bullet Writing Secrets Your Amazon Competitors Are Hiding

Author

Adam Weiler
February 10, 2024

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Sick of slaving away on Amazon bullets that barely budge sales?

It's maddening.

You meticulously craft compelling bullets.

But crickets...tumbleweeds...ghost town.

Meanwhile, your competitors are raking in 6-figures a month.

Their listings jam-packed with customers.

As you stare blankly at your lonely pixels...

Wondering what black magic they're using.

Well, today the secrets are yours, my friend.

Because inside this newsletter are the keys to writing Amazon bullets that are irresistible to customers.

Follow these 3 simple tricks and watch your listings pull buyers like tractor beams.

Can you feel sales surging already?

I knew you could.

Now let's get bullet writing!

1. Problems, not the feature.

The biggest Amazon bullet point mistake?

Focusing on features, not problems.

Your clients don't care what your product can do.

They care about what your product can do for THEM.

The solution?

Flip your writing.

Start with the problem, then present the solution.

Example:

Bad bullet point:

"Smartwatch with GPS and heart rate monitor."

Good bullet point:

"Get in shape faster with an all-in-one watch that tracks your heart rate and location."

Boom. Your potential customer is now hooked.

2. Trust sells.

Want people to trust you?

Give them reasons why.

And those reasons come in the form of:

  • Testimonials

  • Case studies

  • Statistics

Or... in other words — social proof.

Let's say you're selling a product.

What sounds better:

  1. This product is great.

  2. This product has been recommended by over 5,000 pet owners for relieving anxiety.

The second one, right?

It's not just telling people it's good.

It's telling them why it's good.

And the next time you write bullet points, leverage social proof.

3. You.

Amazon bullet points make or break your sales.

But too many sellers talk about themselves:

  • "Our product is the best."

  • "We won an award."

  • "We have high ratings."

It's like we're throwing a party to which nobody wants to come.

The trick?

Talk to the customer.

Address their needs.

Help them understand how your product solves their problem.

And here's how:

Speak directly to their aspirations.

  • You want to cut down your cooking time?

  • You want to reduce your electricity bill?

  • You want a better night's sleep?

This way, customers don't just know what your product is.

They know how it can help them.

"You" is the most important part of bullet writing.

Make sure it's there in every bullet point.

It'll help you sell... And sleep better at night.

Here’s an Amazon bullet template for you:

Final thoughts

With these secrets in hand, you're now equipped to write Amazon bullets that sell.

Remember:

It's about solving problems, building trust, and speaking directly to your customers' needs.

Leverage social proof and always keep the focus on the customer.

Unleash your product's potential and watch your Amazon sales skyrocket.

It's time to turn those crickets into clicks!

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

  1. Grow Your Brand on Amazon with 100% hands-off marketplace management

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    Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.