3 KPIs you MUST obsess over to beat your competition on Amazon

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Every Saturday, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your Amazon Sales? Click here to book a call & claim a Free audit of your store/brand.

Are you ready to leave your Amazon competition in the dust?

It's time to rethink those metrics you're tracking.

Forget what you've heard – the secret to Amazon domination isn't just about fancy tricks.

To become a true top seller, you need to obsess over three critical KPIs:

• Conversion Rate

• Customer Acquisition Cost (CAC)

• Average Order Value (AOV)

These are the keys to unlocking:

• More sales

• Higher profits

• Crushing the competition

Buckle up, because we're about to dive into the strategies that will skyrocket your Amazon success.

Let's dive in:

Conversion rate

To be the #1 seller on Amazon, you need to do 2 things:

• Out-compete your competitors

• Get more sales

And the key to both?

Conversion rate.

This is the percentage of people who visit your product page and end up buying.

If your conversion rate is higher than your competitor's, you'll sell more.

But how do you improve your conversion rate?

Here are a few tips:

1. Optimize your product titles and descriptions

2. Use high-quality product images

3. Use bullet points to highlight key product features

4. Get more product reviews

5. Improve your product ratings

Focus on these 5 things and your conversion rate will improve.

And when your conversion rate improves, you'll sell more than your competitors.

It's that simple.

So, if you want to be the #1 seller on Amazon, obsess over your conversion rate.

It's the key to success.

Customer Acquisition Cost

If you're running an Amazon business, listen up:

You need to be obsessed with two words:

Customer Acquisition Cost

What is it?

The cost of acquiring a customer.

Why is it important?

Because it tells you how much you're spending to make a conversion.

What's the big deal?

Because in order to win on Amazon, you need to be better than the competition.

And in order to be better than the competition, you need to have a better CAC than the competition.

But don't just focus on getting a low CAC through ads.

Focus on improving your entire customer acquisition process.

Things like:

1. Improving your product listings to increase organic traffic

2. Providing excellent customer service to convert customers into loyal fans

3. Offering upsells and cross-sells to increase average order value

4. Building your own email list to market to customers directly

By improving all aspects of customer acquisition, you'll have a lower CAC and a higher chance of beating the competition.

Don't just focus on conversion rates. Focus on customer acquisition cost as well.

They're both vital to your success on Amazon.

Average Order Value

The hidden Amazon metric that every seller should monitor:

On one side, the Amazon platform.

On the other, millions of sellers fighting for that coveted #1 spot in search results.

And stuck in the middle?

Your product.

How do you get noticed?

More importantly, how do you beat your competition?

Yes, conversion rate and Customers Acquisition Cost are important, but there's one more KPI to obsess over that is just as important:

Average Order Value (AOV).

AOV is the total revenue divided by the number of orders.

And here's why it matters:

1. It helps determine your profitability.

2. It affects your product's search ranking.

3. It can inspire repeat purchases.

So, how do you increase your AOV?

• Create product bundles.

• Offer discounts for larger orders.

• Provide upsell opportunities.

• Cross-sell other products.

By focusing on AOV, you can boost your product's visibility, profitability and repeat purchases.

And that, my friends, is how you beat the competition.

Final thoughts

The Amazon game changes fast.

Focusing on Conversion Rate, CAC, and AOV isn't optional, it's essential.

Act now, implement these strategies.

Watch your business transform.

The top spot is waiting – are you ready to claim it?

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.