4 tricks to maximize your ROI from Amazon PPC (seriously, try these)

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your Amazon Sales? Click here to book a call & claim a Free audit of your store/brand.

Tired of seeing your Amazon ad budget disappear with measly returns?

You're not alone.

Amazon PPC is a beast, but it can be tamed.

We're not talking about the same old tips you've heard a million times.

These 4 tricks are the under-the-radar strategies actually driving results for savvy sellers.

Think higher conversions, lower costs, and a whole lot more profit.

Think you've seen it all?

Think again.

Get ready to give your ROI a serious boost.

Let's dive in.

Craft Compelling Ad Copy

While your headline is crucial…

Here's how to make the most of your Amazon ad's limited space:

• The Power of Specificity: Instead of "Great Blender," try "High-Power Blender: Crush Ice in Seconds." Specific numbers and tangible benefits catch the eye.

• Use Emotional Triggers: People buy based on emotion. Try incorporating words like "effortless," "discover," "instant," "transform" to tap into those emotional drivers.

• Social Proof: If you have it, flaunt it! Phrases like "Bestseller" or "5-Star Rated" add a layer of trust.

• Calls-to-Action (CTAs) with Urgency: Don't just say "Shop Now." Try "Limited Time Offer - Shop Now" or "Upgrade Your Kitchen Today."

Additional Tips:

• Mirror Search Intent: If someone searches for "noise-canceling headphones," highlight that specific feature in your ad copy.

• Pay Attention to Character Limits: Amazon ad formats have limitations. Be concise and impactful.

• Study Your Competitors: What language, offers, and benefits are they highlighting? See how you can stand out.

Remember, compelling ad copy sparks curiosity and compels people to click.

Make every word count!

A/B Test, Rinse, Repeat

A/B testing isn't just a one-time thing – it's a mindset.

Here's how to make it an integral part of your Amazon PPC strategy:

• Be methodical: Don't change multiple things at once. Isolate one variable per test (e.g., headline A vs. headline B) to clearly see what drives results.

• Give it time: Run tests for a meaningful period (ideally 1-2 weeks) to gather enough data for a reliable conclusion.

• Don't just pick a winner: Analyze the why. Did a certain headline use more emotional language? Did an image have a better angle? Use these insights to improve future ads.

• Test beyond the obvious: Consider these for testing too:

  • Negative Keywords: Experiment by adding new negative keywords to see if they improve conversion rates.

  • Bid Amounts: Test raising or lowering bids for certain keywords.

  • Targeting Options: Do automatic campaigns perform better for you than manual ones? Test to find out.

Pro Tip:

Consider A/B testing tools.

There are software solutions that can streamline this process, especially if you're running multiple tests at once.

Dynamic Bidding Strategies

Amazon's dynamic bidding saves you time and helps maximize your advertising budget.

Here's a breakdown of the available options and when to use them:

• Dynamic - Down Only: This is ideal for starting out with automated bidding. Amazon decreases your bid when a click is less likely to convert, preventing wasted ad spend. It doesn't increase bids, so you maintain full control over your maximum bid.

• Dynamic - Up and Down: This strategy gives Amazon more flexibility. It can raise bids by up to 100% for top-of-search placements when a sale is highly likely, and lower bids when a sale is less likely. Use this if you want to aggressively capture sales and are comfortable with fluctuating bids.

• Fixed Bids: Provides complete control. Your bid doesn't change based on Amazon's predictions. This is more advanced, useful only if you have a highly refined strategy in place and want to override Amazon's adjustments.

Important Note:

Even with dynamic bidding strategies, regularly check performance and adjust as needed.

Monitor your ACoS (Advertising Cost of Sale) to ensure your automated bidding strategy aligns with your profitability goals.

Laser-Focused Keyword Research

While Helium10 and JungleScout are powerful, don't underestimate these sources:

• Product Reviews (Yours and Competitors'): See how customers describe problems and what benefits they love. These are real-world keywords.

• Q&A Sections: See the kind of questions buyers ask. These often indicate potential search queries.

• Autocomplete/Suggested Searches: Both Amazon's search bar and Google offer suggestions. This indicates what people are actually searching for.

Long-tail Keywords:

• Less Competition: Broad keywords (e.g., "blender") have high competition, making them expensive and hard to rank for.

• Higher Conversion Rate: Long-tail keywords (e.g., "blender for protein shakes") are highly specific, meaning the searcher is closer to buying.

• Voice Search Friendly: Long-tail keywords more closely match how people speak when using Alexa etc., making them important for the future of search.

Tools will also provide:

• Search Volume: How many people search for the term per month. Use this to prioritize keywords.

• CPC (Cost-per-click): Gives you an idea of how competitive and potentially expensive a keyword is.

Key Takeaway:

Laser-focused keyword research isn't just about the tools, it's about understanding your customer's mindset and identifying the phrases that indicate they're ready to buy!

Final thoughts

Think these tricks are just tinkering around the edges?

Think again.

Details matter.

And the difference between a losing campaign and a bank-filling powerhouse is often in these underused strategies.

Don't be fooled by the gurus pushing "magic button" solutions.

Master the fundamentals.

Then level up your PPC game for truly market-crushing returns.

It's more work than hoping for overnight riches.

But the payoff makes it damn worth it.

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.