5 AI Hacks 500+ Top Amazon Sellers Use Daily

Author

Adam Weiler
December 07, 2024

1

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon & TikTok growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your sales using Amazon & TikTok? Click here to book a call & claim a Free audit of your store/brand.

Amazon is THE product marketing battleground.

Most Americans skip Google and go straight to Amazon to shop online.

This means improving visibility on Amazon needs more than a set it and forget it approach.

We’ve helped 500+ brands rise above the noise.

Here’s how:

AI tools can optimize bids for popular search terms, but struggle with niche keywords.

Let's break this down:

AI is great at handling large amounts of data quickly.

For high-volume keywords like "protein powder" or "wireless earbuds," AI can analyze thousands of data points to adjust bids in real-time.

It can increase bids during peak shopping hours and lower them during slow periods, which results in an improved ad spend efficiency.

However, AI needs at least 15 conversions per day on a campaign to work effectively.

That’s hard to achieve with niche keywords like "vegan pea protein powder" or "noise-cancelling earbuds for small ears." So for keywords like these, human oversight is essential.

2️⃣ Smart Controls

Create "if/then" statements to automate responses to market changes. This balances AI and manual approaches.

Programmatic rules are like setting up automatic responses to specific situations.

Here's how it works:

Example rules for a camping gear product:

IF daily spend reaches $100 AND conversion rate is below 5%

THEN pause campaign and send alert to manager

IF competitor lowers price by more than 10%

THEN increase bid by 15% to maintain visibility

These rules let you respond quickly to market changes without constant manual monitoring- because who has the time for that?

Pro Tip: They're especially useful for managing niche keywords where AI might not have enough data to make informed decisions.

3️⃣ Use Dayparting

Schedule campaigns to run during peak hours to maximize limited budgets.

Dayparting is about running your ads at the right time.

Here's an example of how it can make a big difference:

For a client selling office supplies, we discovered that 70% of sales occurred between 9 AM and 5 PM on weekdays. By concentrating ad spend during these hours, we increased return on ad spend (ROAS) by 35% without increasing the overall budget.

Amazon's default setting runs ads 24/7 but if your target niche isn’t online at 2am- do the ads need to be there?

Use third-party tools to set up dayparting and make your budget work smarter (and harder).

4️⃣ Strategy Stack

Don't rely on one tactic. A mix of AI, rules, and human oversight is key.

Here's how we combine these strategies for optimal results:

  • Use AI for high-volume keywords and overall budget allocation

  • Set up programmatic rules for niche keywords and to catch unusual events

  • Use dayparting based on historical sales data

  • Have human experts review performance weekly and adjust strategies

This multi-layered approach allows you to be both reactive and proactive in your Amazon marketing.

5️⃣ Active Management

AI is great but even with advanced tools it can't replace human expertise. Regular audits and adjustments are crucial.

Here's what a typical audit schedule looks like:

  • Daily: Quick check of overall performance and any rule-triggered alerts

  • Weekly: Deep dive into keyword performance, adjust bids and budgets

  • Monthly: Analyze trends, update product listings, and refine overall strategy

Tools are just that - tools.

Your expertise in your product and market is what will ultimately drive success.

This multilayered approach is one of many we’ve used to help our clients generate $550 million in Amazon sales.

It works for established brands and newcomers alike.

The Amazon marketplace is only getting more competitive. In fact, keyword cost per click has risen by roughly 56% year-over-year across all categories as of last year.

But with the right strategy, you can still carve out your piece of the pie.

That’s all for this week!

Here are some other newsletters you might find useful:

Whenever you are ready, here’s how we can help you:

Grow Your Brand on Amazon & TikTok with 100% hands-off marketplace management

We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to book a call & claim a Free audit of your store/brand.