5 crazy-simple pricing tricks Amazon's top brands use to crush their competition

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Do “slashed prices” and “fire sale” stickers make you cringe?

I get it.

Desperate discounts train customers to expect bottom-barrel prices while devouring your margins.

But you face relentless pressure to charm customers amid cutthroat competition on Amazon.

Luckily, there's another way.

In this issue, I'll reveal five clever tricks used by Amazon's top sellers to:

• Highlight value

• Turn browsers into buyers

• Boost conversions without resorting to profit-killing price cuts.

Give me just a few minutes…

I’ll prove you can spike sales without compromising margins.

Curious how?

Read on to discover subtle but powerful ways to hook deal-hungry customers:

1. Bundling:

Forget discounting.

• It kills your margins.

• It sets the wrong expectations.

• It creates a price sensitivity around your brand.

But still. You want to charm your customers.

Enter bundling.

It's what Amazon does best.

• Complementary products.

• Related upgrades.

• Add-ons.

• Accessories.

All of those push the customer to buy more.

But how?

• They add perceived value.

• They promote your brand.

• They increase sales volume.

Example:

You sell a laptop.

You bundle it with:

• A laptop sleeve.

• An external mouse.

• A USB LED light.

• An HDMI cable.

It creates a package.

It offers more than just a product.

It's a deal.

2. The left-digit effect:

Most brands on Amazon exploit this.

And you should too.

Here's what you need to know:

People read prices from left to right.

They put most of their attention on the left-most digit.

So when you:

• Price something at $19.99 instead of $20.

• List a product at $999 instead of $1000.

People feel like they're getting a better deal.

Even if it's just one penny less.

It's not changing the price, it's changing the perception of it.

And it works.

Take a look at the pricing:

3. Competitor pricing:

Before you raise your pitchforks, hear me out.

This actually works.

Don't reinvent the wheel.

Now...

Here's how to do it in practice:

Know your competition:

• Type in your product on Amazon.

• Check out the first 10 sellers.

• Check out their reviews, their offers, their bonuses.

• Make a list: who are you competing with.

Study their offer:

• What do they offer for the same price?

• What do they offer for a slightly higher price?

• What's their "dealbreaker": the thing they won't compromise on?

Add your value:

• What can you add that your competition doesn't have?

• What can you add that your competition won't offer?

• What's your "unfair advantage"?

Now you're ready to compete.

And not through lower prices.

But higher value.

That's how you charm your customers.

💡 The next two strategies will drive you more sales without playing with the prices.

4. Benefit-driven copywriting:

This is the next level of copywriting.

It’s at the intersection of psychology, neuroscience, and behavior.

It’s when your product description triggers emotions & benefits, instead of just describing features.

And guess what?

This strategy works wonders on Amazon.

I'll show you why:

It's not about what you sell.

It's about why people buy.

You need to sell your customers' benefits.

Sound simple?

It is.

But everybody does this:

• "Our product is amazing."

• "We have the best technology."

• "We're more secure than our competitors."

It's all fluff.

Here's a better way:

• "Get your summer body back in 30 days."

• "Say goodbye to your back pain for good."

• "Get more sales with our technology."

See, the difference?

5. Competitor comparison through visuals:

Show, don't tell.

You can charm your customers without slashing prices.

It's not about telling people you're cheap.

It's about showing them how they'll save money.

Here's what I mean:

When you list your products, add a competitor comparison chart.

• Show a visual.

• Highlight how your product is different using color icons.

• Include bullet points to emphasize the benefits.

This works for any product.

Here's an example:

Imagine you're selling a protein powder.

You can add a chart comparing your protein powder to other brands.

Use icons for key features:

• Gluten-free.

• Grass-fed whey.

• Organic.

• No added sugar.

You get the picture.

The key is to focus on the benefits.

Don't mention the product name — it's against Amazon policies.

Instead, you're selling the benefits of your product compared to others.

Here’s how Ekster nailed this:

Final thoughts

The pressure to slash prices is real. But desperate discounts often backfire.

Now you have five smarter ways to charm customers without compromising profits.

Next time, I'll reveal an unfair advantage using emotional copywriting to convince buyers your product is the obvious choice.

For today, put these clever tricks into action.

Highlight value over rivals and watch conversions climb.

Your profit margins will thank you.

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.