5 Tactics To Grow Your Brand On Amazon

Welcome Back to the Emplicit Weekly Newsletter!

We share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

If you need help maximizing your Amazon sales, click here to learn more about how we can help.

Does This Look Familiar?

You spend long hours crafting unique, high-quality product pages.

But on launch day...barely a trickle of sales.

The nightmare continues as you helplessly watch your creations collect virtual dust while cheaper knockoffs fly off digital shelves.

It's not your fault.

You entered the ruthless Amazon arena blind, unprepared for the unforgiving competition.

The cold hard truth?

Amazon is a search engine masquerading as an ecommerce platform.

Visibility reigns supreme.

And right now, despite your product's quality, all those efforts amount to nothing if buyers can't find your listings.

We know your struggle all too well.

Day in, day out, we hear the sales-killing stories from once-hopeful sellers who now consider dejectedly hitting the "delete listing" button for good.

But before you abandon your dreams of launching a thriving Amazon brand... know there is a way to master this beast.

Today we're arming you with the inside competitive intelligence that levels the playing field against even the most ruthless Chinese competitors with hijacked listings.

Equipped with these tried and tested ranking tactics, outsmarting Amazon's volatile search algorithm doesn't have to feel like a game of chance.

You're now one step closer to unlocking the secrets that can make ANY product an overnight #1 best-seller...

Leverage Long-Tail Keywords

Ranking for high-competition powerhouse keywords like "protein powder" requires huge advertising budgets and thousands of reviews.

Avoid wasting time and money on such terms.

Instead, conduct keyword research to identify less competitive long-tail alternatives.

Examples like "what is the best vegan protein powder for weight loss" have much lower search volume, but a far better chance of quickly reaching Page 1.

Optimize Images

Image file names, titles and alt text all provide opportunities to incorporate keywords.

Amazon's algorithm analyzes this text for relevancy when determining how to rank images in search.

For example:

A supplement bottle image titled "natural-whey-protein-isolate-vanilla" tells Amazon that photo shows the vanilla flavor product.

Include at least one primary keyword in all image text.

Maximize Back-End Details

Don't just fill in generic one-line responses in your product details.

Make the most of opportunities to place keywords and unique selling propositions

• Title

• Bullets

• Description

• Brand name

For example,

For a new protein powder you could include a bullet:

"Contains 25g of grass-fed whey protein isolate per serving."

Capitalize on Trends

Set up Google Alerts for rising trends and new releases in your niche using the Amazon product database as the source.

For instance,

When a hot new collagen peptide supplement starts gaining traction, quickly incorporate relevant content targeting associated trending keywords.

Benefit from temporary boosts before more players enter the market.

Pay to Feature

Amazon rotates which featured offers it shows customers to keep things fresh.

Newly featured products often get a visibility surge.

Pay to feature new products in your lineup for 7 days.

Incentivize sales with a launch discount.

Featured promotion provides a chance to:

• Accelerate rankings

• Build initial sales history to spur the algorithm,

• Cement long-term organic placement (especially for new listings).

Final thoughts

The time is now.

Don't let your competitors race ahead while you stand still.

These 5 proven Amazon hacks are your springboard to search dominance today.

Put them into action before the next algorithm shift leaves you in the dust.

Strike hard and fast to lock in those coveted #1 rankings across all your listings.

The power to control your Amazon destiny is in your hands - seize it.

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to learn more about how we can help you maximize sales and scale your brand on Amazon.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.