5 things you need to STOP doing on Amazon right now

Welcome Back to the Emplicit Weekly Newsletter!

Every week, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your Amazon Sales? Click here to book a call & claim a Free audit of your store/brand.

Listen up, Amazon sellers…

If your sales have stalled out or growth has gone flat, you've likely fallen victim to one of these 5 common but deadly mistakes.

Many sellers are unknowingly sabotaging their own success by overlooking small but vital optimizations.

Don't let these profit killers continue eroding your bottom line - it’s time to recognize where your strategy has gaps.

In this quick read, we reveal the Amazon selling sins you must avoid at all costs.

Consider it tough love guidance for taking your business to the next level.

Follow our data-backed advice step-by-step to regain lost momentum.

Now let's dig in!

1. NOT optimizing your product listings

Great product photos don't just happen - they require planning, attention to detail, and often some photo editing skills.

Think about props, backgrounds, lighting.

Zoom in on important product features.

Capture the product being used or worn.

Hire a professional if needed to really make your photos shine.

On the listing detail page itself, write robust bullet points for each key specification, measurement, material, etc.

Break up long blocks of text with spacing and headings.

Include comparative facts about how your product is better than competitors.

Share compelling stories that bring the benefit statements to life for shoppers.

2. NOT leveraging video content

Video content placed on a product detail page tend to convert 4X higher than static image.

Use urgent messaging about limited inventory or closing sales.

Demonstrate key use cases in short looping clips.

For standalone videos, screen record yourself going through a quick tutorial or unboxing - it feels more authentic.

Partner with influencers to have them feature your product for tons of social proof.

Repurpose happy customer testimonials by overlaying their text quotes onto relatable stock video.

3. NOT playing with ads

The Headline Search Ad dashboard offers robust segmentation options beyond just keyword targeting.

Try drilling down by customer intent, product subtype, price range - whatever fits your customers.

For Display ads, create custom ad creative aimed at different personas - parents, travelers, pet owners etc.

Test each creative with equal budget to see which imagery and messaging resonates best.

Automate bids and budgets across campaigns rather than handling manually.

Let Amazon's algorithms optimize for you based on real-data signals.

Pause poorly performing ads promptly to redistribute budget to better ads.

4. NOT studying your reviews

Dig deeper than just scanning the text of reviews.

Upload your full database to tools like Sellics or Jungle Scout.

Analyze tags and sentiment scores by product line and attribute.

Spot differences in feedback between geographical regions.

For negative reviews, always respond professionally - never argue.

Replacement guarantees reduce returns.

Valid complaints present opportunities to improve.

Follow up with unhappy customers directly for case studies on how you made it right.

5. NOT investing your time in upping the Amazon SEO game

Leverage Seller Central tools like A+ Content for enhanced listings with rich media.

Analyze top competitors' product copy and mimic their SEO best practices.

Use review analysis tool to identify rising search trends; update pages to align with this feedback.

Expand your keywords based on untapped search volume opportunities.

As Amazon's algorithm shifts, double down on proven tactics like video and external links.

Stay updated on changes through communities and seminars.

Final Thoughts

Amazon offers incredible opportunity, but maximizing your success takes effort!

Don't let these 5 common oversights slow your growth.

Small optimizations across listings, content, advertising, reviews and SEO collectively impact sales in a big way.

Stay hungry for marginal wins - 1% gains compound over the long-term.

Spend time reviewing what's working amongst top sellers, and replicate their winning formulas!

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.