5 things people actually care about when shopping on Amazon

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your Amazon Sales? Click here to book a call & claim a Free audit of your store/brand.

Look, I'm not gonna sugarcoat it.

Amazon's a warzone.

Shoppers are ruthless, competitors are cutthroat, and if you blink, you're outta the game.

But hey, that's why you're here, right?

You didn't sign up for easy street.

You want the sales, the profits, the whole 'crush your competition' kinda thing.

Well, guess what?

It's not about luck or some secret sauce.

It's about mastering the fundamentals that make the difference between a wannabe and a top seller.

So, strap in, 'cause in this newsletter, I'm dropping the bombshells.

We're talking pricing that makes 'em hit "Buy Now," inventory control that keeps customers coming back, and descriptions that sell themselves.

Forget fancy tricks – this is the real deal, straight-up tactics that get results.

Ready to dominate?

Let's dive in!

1. Don't Get Crushed

Amazon is a battlefield, and your price tag is your weapon.

Shoppers are ruthless deal-hunters, ready to abandon you for a single saved dollar.

To survive, you need a laser-sharp pricing strategy.

Why Price is Your Prime Directive:

• Bargain Hunters Rule: A massive chunk of Amazon shoppers live for the lowest price. They'll scour the marketplace for the best bargain.

• The Buy Box is Brutal: Amazon's algorithm adores competitive pricing. Get it right, and you seize the Buy Box, making sales soar.

• Visibility is Victory: Killer pricing can rocket your product up the search results. More eyes on your listing mean more potential cash.

• Loyalty = Smart Pricing: Consistently fair prices build trust. Trust creates repeat buyers – your path to long-term success.

Your Pricing Power-Ups:

• Know Your Enemy: Relentlessly research your competitors. Pricing tools make this a breeze.

• Margins Matter: Crunch those numbers! Factor in every cost to avoid selling yourself short.

• Adapt or Die: The market shifts, and so must you. Adjust prices based on trends and the competition.

• Promotions are Powerful: Time your sales and discounts wisely. Attract new buyers while staying profitable.

The Bottom Line:

Being the cheapest isn't always the answer.

It's about finding that sweet spot – irresistible prices that keep your profits healthy.

2. "Out of Stock" is a Sales Killer

Raise your hand if this scenario sounds familiar:

You log onto Amazon to purchase your favorite protein powder—the one that’s supposed to give you superhuman strength.

You click “add to cart.”

You go to checkout and realize the protein powder is out of stock.

You’re disappointed.

You’re annoyed.

You’re not going to buy anything else from that seller.

And neither is anyone else.

Why?

Because poor inventory management is one of the fastest ways to piss off your customers and lose them forever.

In the e-commerce world, everyone wants information and they want it now.

This means buyers have little patience for products that are out of stock, and you don't want them jumping ship to your competition.

To avoid this, create a clear listing of your inventory.

• Monitor your inventory levels in real time

• Don't overcommit to customer orders that exceed your inventory

• Make sure you have additional stock ready

By doing this, you will provide a seamless customer experience that instills confidence and trust in your brand.

As an Amazon seller, the goal is to turn one-time customers into repeat buyers.

And the best way to do that?

By delivering the products your customers want, when they want them.

Don't be the reason that someone goes to the gym without their protein powder.

Let's make sure your inventory management is up to par.

3. Don't Let Vague Descriptions Cost You Sales

As Amazon sellers, it's natural to focus on optimizing your listings for keywords and search rankings.

But let me tell you something:

Your product's description is just as important.

Why?

Because a clear, concise, and informative product description can make or break your sales.

Imagine a customer lands on your listing, and your product description is vague, incomplete, or simply lacking detail.

They're likely to move on to another product, even if your product has excellent reviews or a competitive price.

On the other hand, a detailed, well-written product description can help customers understand exactly what they're getting.

It can also help them make informed decisions, leading to fewer returns, and ultimately, happier customers.

So, encourage sellers to invest time in crafting informative listings.

Here are some tips to get started:

• Use clear and concise language

• Highlight the features and benefits of your product

• Include product dimensions, material, and other relevant information

• Anticipate customer questions and answer them in the description

• Use bullet points to break up text and make it more scannable

Remember, a well-written product description is an investment in your business and your customers.

4. Visuals that Turn Browsers into Buyers

Amazon shoppers make snap decisions.

Give them images that convert with these crucial points in mind:

1. The Wow Factor: Highlight what sets your product apart. Does it solve a shopper's pain point, offer a unique feature, or evoke an aspirational feeling? Make it POP visually.

2. Must-Know Info: Clear, zoomable images build trust. Show different angles, demonstrate scale, and provide context by depicting how the product is used.

3. Turn-Off Alert: Be upfront about potential concerns. If competitors struggle with durability, showcase yours passing a stress test. This preempts hesitancy and builds trust.

4. Clarity Call: Is the product's value proposition best shown (vs. described)? Use lifestyle images, infographics, or comparison shots to drive home your selling points.

Pro-Tip:

Your main image is your billboard.

Use those additional image slots to create a visual narrative that guides shoppers to hit "Add to Cart."

Remember, sloppy images drive shoppers straight to your competitors.

Invest in visuals that showcase your product's superiority and turn browsers into buyers.

5. Why Reviews are Your Secret Sales Weapon

You’ve got the perfect product.

It’s priced right. It’s got all the cool specs. It’s even got a sweet catchy name.

Now, you need buyers.

But how do you convince potential customers that your product is as good as you say it is?

Enter social proof: the practice of using the feedback and experiences of other customers to build trust with new ones.

Reviews are the backbone of social proof.

For Amazon sellers, positive reviews and ratings are the lifeblood of our business.

They help potential customers make informed decisions on the products they purchase.

And there are countless studies proving how important they are:

• 88% of consumers trust online reviews as much as personal recommendations

• 90% of customers say that positive online reviews influence their buying decisions

• Amazon ranks products with higher ratings and reviews more favorably than those without

So, how do you get those coveted reviews?

Here are some tips:

1. Deliver a quality product

2. Provide exceptional customer service

3. Ask for reviews (but don’t be pushy)

4. Make the review process easy and convenient

5. Respond to reviews (both positive and negative)

Remember:

Your customers are your best advocates.

Use their experiences to help sell your product.

Build trust with social proof by asking for reviews and ratings.

After all, when it comes to buying decisions, the voice of the customer is the most powerful one.

Final thoughts

Amazon's a wild ride, but you've got the map.

Price with precision.

Keep those products flowing, and write descriptions that make wallets open.

Don't forget:

Those snazzy pictures sell

And let happy customers spread the word.

Own that marketplace!

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.