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5 Traffic Secrets From Managing 40,000+ Amazon Products

5 Traffic Secrets From Managing 40,000+ Amazon Products

Adam Weiler
December 14, 2024

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon & TikTok growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your sales using Amazon & TikTok? Click here to book a call & claim a Free audit of your store/brand.

We’ve managed 40,000+ Amazon products. So we’ve learnt a thing or two.

Driving external traffic to your Amazon listings is crucial for improving organic ranking and sales.

Here are 5 key sources to focus on:

1️⃣ Online Visibility

Drive authority and sales with strategic Google optimization.

Search engine traffic remains a key growth driver for Amazon Sellers.

Here's why it matters:

Authority Building: When customers find your product through Google, it tells Amazon your listing is credible and relevant.
Boosted Sales: More visibility on Google means more potential customers. Some sellers report up to a 30% sales increase from search engine traffic alone.
Keyword Insights: Analyze which search terms bring people to your listing. Use this data to further optimize your Amazon content.

Pro Tip: Make sure your product titles and descriptions include relevant keywords that people might use when searching on Google. For example, if you're selling a yoga mat, include terms like "eco-friendly yoga mat" or "non-slip exercise mat" in your listing, like this example below:

2️⃣ Backlinks

Build quality links from reputable sites.

Backlinks are like votes of confidence for your product:

Credibility Boost: Links from trusted websites signal to Amazon that your product is valuable.
Referral Traffic: Quality backlinks drive interested shoppers directly to your listing.
SEO Power: Top-ranking pages have 3.8x more backlinks than lower-ranked competitors.

Backlink Strategy: Reach out to bloggers in your niche for product reviews. Offer them a sample in exchange for an honest review with a link to your Amazon listing.

Pro tip: You can tie this in with UGC as part of your social media strategy.

Use platforms like TikTok.

Social media is the future for Amazon sellers.

By sharing your listings across platforms, you can tap into massive audiences beyond Amazon's marketplace.

Trust builds naturally through user-generated content, reviews, and engagement. Visual platforms like Instagram and TikTok let you show products in action and create compelling visual and text hooks, that captivate the viewer before they realise they’re being sold to.

Check out this example of a great visual hook and the future of selling.

54% of online shoppers use social media for product research and the #AmazonFinds hashtag has over 64 billion views, this hashtag bridges TikTok and Amazon, showcasing TikTok's influence beyond its own platform.

Quick tip: Try creating short, engaging TikTok videos showcasing unique product uses. Pair them with trending sounds and hashtags to boost visibility and drive traffic to your Amazon listings.

Ready to dive deeper? We wrote the book on how to use TikTok to boost Amazon sales; check it out here.

3️⃣ Backlinks

Build quality links from reputable sites.

Backlinks are like votes of confidence for your product:

Credibility Boost: Links from trusted websites signal to Amazon that your product is valuable.
Referral Traffic: Quality backlinks drive interested shoppers directly to your listing.
SEO Power: Top-ranking pages have 3.8x more backlinks than lower-ranked competitors.

Backlink Strategy: Reach out to bloggers in your niche for product reviews. Offer them a sample in exchange for an honest review with a link to your Amazon listing.

Pro tip: You can tie this in with UGC as part of your social media strategy.

4️⃣ Email Campaigns

Promote listings to your subscriber base.

Email has less bells and whistles than social media- but people still religiously check their email so it’s still a powerhouse for driving sales.

Email marketing gives you $42 back for every $1 you spend - that's a 4,200% return on your money. Plus you get to talk directly to people who already like what you're selling, and you can send them special deals based on goods they've bought before.

When you group your email list by what customers usually buy you can run targeted promotions and you can make offers they'll actually want.

Email Tip: Create a "New on Amazon" email series to introduce subscribers to your latest products. Include high-quality images, key benefits, and a clear call-to-action to "Shop Now on Amazon."

5️⃣ Borrow Other People’s Traffic to Sell Your Product

Partner with niche influencers and affiliates.

Influencer and affiliate marketing is the most slept on Amazon tool there is right now and it can supercharge your Amazon presence:

Trusted Recommendations: Influencers' endorsements carry weight with their followers.
New Audiences: Tap into established communities interested in your product niche.
User-Generated Content: Influencer posts often inspire followers to create their own content, further boosting visibility.

Businesses earn $5.78 for every $1 spent on influencer marketing. That's nearly 6x return on investment!

Pro tip: Influencers and affiliates are not the same but both will boost your profits.

Influencers are like the popular kids in school. They have a big group of friends (followers) who listen to what they say. When an influencer talks about your product, their followers pay attention. It's like getting a cool kid to wear your band's t-shirt.
Affiliates are people who promote products for a cut of the sales. They're like door-to-door salespeople, but for the internet age. They create content about your product and earn money when people buy through their link.

This is what they can look like: