Your Amazon listings are broken (...here’s the fix)

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your Amazon Sales? Click here to book a call & claim a Free audit of your store/brand.

Are you tired of feeling invisible on Amazon?

Even with decent rankings, sales might be stagnant.

It's frustrating to see competitors win sales when you know your product is just as good (or better)!

The problem isn't your product.

It's likely your listings.

Customers can't find what they need, or they're not convinced enough to buy.

What if you could dig into reviews to pinpoint exactly what customers want?

Uncover hidden keywords to boost your visibility?

Or have AI do the heavy lifting for you?

Stop blending in with the crowd.

Average listings lead to average sales.

Your customers are out there, but they can't find you.

It's time to gain insights others overlook and master the strategies that push you to the front of the search results.

This newsletter isn't about basics.

It's about cutting-edge tactics that make the difference between 'just okay' and dominating your category.

Let's dive in…

1. Leverage consumer data:

Take advantage of customer reviews, questions, and feedback to improve your product listings and discover what consumers want.

• Sentiment Analysis:

Go beyond just reading reviews.

Use sentiment analysis tools to understand the overall positive or negative emotions customers express towards your product, identifying strengths and pain points.

• Pinpoint Feature Requests:

Analyze customer questions and reviews for common feature requests or things they wish your product had.

This offers direct insights for product development and listing updates.

• Uncover Hidden Keywords:

Look for the phrases and words customers naturally use in reviews.

These are often highly-relevant, long-tail keywords that can boost your listing's discoverability.

• Address Concerns Proactively:

Pay attention to negative reviews and common complaints.

Use these to update listings and make your product FAQ more robust, heading off potential purchase objections before they happen.

• Enhance Product Descriptions:

Weave the positive language consumers use into your descriptions, showing potential customers that you understand their needs.

Example:

A seller of wireless earbuds might discover through sentiment analysis that "battery life" and "comfort" are top concerns.

They could then:

• Update product descriptions to highlight battery life

• Include FAQs about fit and comfort options

• Potentially even explore product design improvements

2. Optimize for conversions:

Keep testing and optimizing your listings to increase conversion rates and stay ahead of the competition.

• A/B Testing is Key:

Don't rely on guesswork.

Use Amazon's A/B testing features or third-party tools to experiment with:

• Titles: Test different keyword combinations and benefit-focused language.

• Images: Test variations of your main image (background, angles, lifestyle vs. product-only).

• Price: Experiment with small price changes to find the sweet spot.

• Mobile Matters:

More and more Amazon shoppers use mobile devices.

Ensure your listings are optimized for smaller screens, including concise text and images that load quickly.

• The Power of Video:

If permitted in your category, product videos can vastly improve conversion rates.

Demonstrate your product in action and address common questions.

• Enhanced Brand Content (EBC) / A+ Content

Take full advantage of these features (if eligible) to create visually appealing, informative content that builds trust and persuades shoppers.

• Social Proof:

Incorporate customer reviews, ratings, and testimonials cleverly into your listing to build credibility and reduce hesitation.

Example:

A seller of yoga mats might A/B test:

• A title focused on "comfort" vs. one focused on "durability"

• A main image with the mat in use vs. a close-up showcasing texture

• A video demonstrating the mat's non-slip properties

Remember:

Conversion optimization is an ongoing process.

Market trends and competitor actions change constantly, so regular testing is vital!

3. Start using AI:

Leverage AI-powered tools to analyze customer search data, increase product visibility, and find growth opportunities.

• AI-Driven Keyword Research:

Go beyond basic keyword tools. AI-powered platforms can uncover long-tail keywords, predict search trends, and analyze competitor strategies for an unparalleled edge.

• Intelligent Listing Optimization:

Utilize AI tools that analyze your product listings and suggest improvements to titles, descriptions, and bullet points based on search data and best practices.

• Predictive Pricing:

Employ AI tools that analyze market trends, competitor pricing, and your own sales data to suggest dynamic pricing adjustments that maximize profitability.

• Automated Ad Campaigns:

Leverage AI-powered advertising platforms to optimize your Amazon PPC campaigns, targeting the right keywords, bidding strategies, and audience segments.

• Inventory Forecasting:

Use AI to predict future demand based on sales history, seasonality, and market trends, ensuring you have enough stock to meet demand without overstocking.

You can start with ReviewPulse.

One more thing:

Don't blindly follow AI recommendations.

Use them as powerful insights, but always combine them with your understanding of your product and target audience.

4. Continuously analyze and update:

Your product listings should always be up-to-date and optimized to stay ahead of changes in consumer behavior, market trends, and algorithm updates.

Depth-Adding Insights:

• Set Regular Review Cycles:

Don't just optimize and forget.

Schedule monthly or quarterly reviews of your listings.

Check your keyword rankings, analyze competitor listings, and refresh content based on new data.

• Monitor Search Trends:

Use tools like Google Trends and Amazon's own search bar suggestions to identify changes in what customers are searching for.

Update keywords and content accordingly.

• Respond to Algorithm Shifts:

Amazon's algorithms are constantly evolving.

Stay informed through seller forums and blogs to understand changes and how to quickly update listings to comply.

• Seasonal Strategies:

Proactively adjust listings ahead of holidays or major sales events.

Update images, keywords, and promotions to capitalize on seasonal demand.

• New Feature Adoption:

When Amazon introduces new listing features (like video), be among the first to adopt them.

This can give you an early visibility advantage.

Example:

A seller of phone cases might:

• Track rankings for their top keywords and adjust if needed

• Add holiday-themed imagery and keywords ahead of Christmas

• Notice a new competitor with strong reviews and analyze what they're doing well

• Update their listing if Amazon introduces video options for the category

Key point:

Success on Amazon isn't a one-time thing.

Treat your listings as living documents that require regular care and attention to thrive long-term.

Final thoughts

Think of your Amazon listings as a race.

Everyone's got running shoes, but these strategies are your secret training plan.

Competitors won't know what hit them when you surge past.

Mastering advanced tactics isn't optional anymore—it's the key to winning on Amazon.

The hard work is worth it when you see sales climb.

So, are you ready to leave the back of the pack behind?

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.