Amazon Product Listing Optimization 101

Author

Adam Weiler
November 09, 2024

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon & TikTok growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your sales using Amazon & TikTok? Click here to book a call & claim a Free audit of your store/brand.

Amazon's marketplace is more competitive than ever.

With millions of sellers and products, standing out is crucial.

But here's the good news:

Optimizing your listings can dramatically boost your conversions, indexing, and ranking.

Here are 3 key factors for Amazon listing optimization:

(You can read below or watch a video here)

1️⃣ High-quality product images

Visual appeal is everything. Use clear, professional photos that showcase your product's best features. Include lifestyle shots to help customers envision using your product.

Let's break this down further:

Good product images:

  • Use high-resolution photos (at least 1000x1000 pixels)

  • Show the product from multiple angles

  • Feature lifestyle shots of the product in use

  • Highlight key features with close-up shots

For example, if you're selling a coffee maker:

  • Main image: Clear shot of the coffee maker on a white background

  • Image 2: Close-up of the control panel, showcasing easy-to-use buttons

  • Image 3: Lifestyle shot of the coffee maker in a modern kitchen

  • Image 4: Close-up of the coffee being poured, emphasizing quality

Remember, customers can't touch or feel your product online. Your images need to do the selling for you!

2️⃣ Keyword-rich titles

Craft titles that include your most important keywords while still being readable. Front-load with your main keywords for better indexing.

Here's how to create an effective, keyword-rich title:

  • Start with your brand name

  • Include your main keywords early in the title

  • Use pipes (|) or dashes (-) to separate information

  • Include key product features (size, color, quantity)

  • Keep it under 200 characters

Example for a yoga mat:

"YogaPro | Extra Thick Yoga Mat 1/2 Inch | Non-Slip, Eco-Friendly Exercise Mat | With Carrying Strap | For Yoga, Pilates, Fitness"

This title includes important keywords (yoga mat, exercise mat), key features (extra thick, non-slip), and use cases (yoga, pilates, fitness).

3️⃣ Compelling product descriptions

Use bullet points to highlight key features and benefits. Address common customer questions and pain points to boost conversions.

Here's how to write an effective product description:

  • Start with a brief, engaging paragraph about your product

  • Use 5-7 bullet points to highlight key features and benefits

  • Address common customer concerns or questions

  • Include your main keywords naturally throughout the text

  • Focus on how the product solves problems or improves life

Example for a wireless charger:

"Say goodbye to tangled cords and slow charging! Our wireless charger delivers fast, efficient power to your devices with style and convenience.

  • FAST CHARGING: Delivers up to 15W of power for compatible devices

  • WIDE COMPATIBILITY: Works with all Qi-enabled smartphones and earbuds

  • SLEEK DESIGN: Slim profile fits perfectly on any desk or nightstand

  • SAFE & RELIABLE: Built-in safeguards prevent overcharging and overheating

  • EASY TO USE: Simply place your device on the pad and charging begins"

This description highlights key features (fast charging, compatibility) while addressing common concerns (safety, ease of use).

Implementing these optimization strategies can lead to significant revenue increases.

One of our clients saw a 30% boost in sales after we revamped their listings using these exact techniques.

Don't leave money on the table with poorly optimized listings.

Want to learn more? Check this out:

That’s all for this week,

If you found this useful check these out:

Whenever you are ready, here’s how we can help you:

Grow Your Brand on Amazon & TikTok with 100% hands-off marketplace management

We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to book a call & claim a Free audit of your store/brand.