Amazon Product Title Masterclass

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Every Saturday, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your Amazon Sales? Click here to book a call & claim a Free audit of your store/brand.

You & your team put EVERYTHING into promoting a new product on Amazon…

You finally get it manufactured, listed on Amazon, and you eagerly await those first exciting sales...

But the buying frenzy you expected never comes.

The reality starts to sink in – your product is getting lost in the sea of competing listings.

It's practically invisible.

How is this possible?

You know your product would absolutely kill – if only people could find it and see how great it is!

But your listing just blends into the pack.

It looks just as boring and non-clickable as every other listless product page out there.

The root issue?

Ineffective product titles.

Without a compelling title to reel shoppers in, even the best products drown in obscurity on Amazon...

You’ve only got 1 second to capture attention and open wallets with the power of words.

In this guide, you'll unlock secrets for crafting can’t-miss Amazon titles that effortlessly draw clicks and sales like moths to a flame.

We optimize over 400 products every month with this blueprint…

And last month - our clients earned over $50 million on Amazon.

Now, let’s get your product the spotlight (and sales surge) it deserves:

Lead with your brand

Put your brand name front and center in your title.

This familiarizes shoppers immediately with your overall brand identity and what you stand for, lending an air of instant trust and recognition.

Your brand is your stamp of approval and integrity.

By starting with your name, you reassure new customers that your product comes from a legitimate seller they can rely on.

This also helps begin imprinting your exact brand name in their minds for future remembered purchases.

Identify the core benefit

Clearly articulate the main purpose and benefit of your product in simple, straightforward terms.

What does it do?

How does it solve a problem or make life easier?

What is the ultimate goal the customer will achieve by using your product?

Dig into the emotional and practical appeal.

Don't just describe physical features, really spell out the number one benefit or desirable outcome the shopper will get from buying your item.

Establish true value.

Differentiate with special features

Highlight any stand-out qualities that set your product apart from similar competitors on the market right now.

Calling attention to these unique attributes can sway undecided shoppers.

Do you use premium materials, proprietary technology, or an innovative design?

Share specifics on:

• How your materials are superior in durability

• How your product’s patented mechanics improve performance exponentially

• Describe your product’s edge in aesthetics/style compared to others

Give potential buyers tangible reasons why these special features make your product outshine the rest.

Define your target demographic

Strategically use descriptive keywords and details tailored to your ideal customer.

This quickly tells scrollers your product was specifically made with them in mind, triggering instant recognition that it meets their needs and wants.

Define:

• Gender

• Age-range

• Interests/hobbies

• Solutions sought after

The more closely you can reflect how your target audience would search for your type of product, the better.

Enable them to instantly picture themselves benefiting from your item.

Establishing your understanding of your niche buyer lets them feel seen and catered to.

Let’s break down an example:

Here’s a product title we wrote a client recently:

Ekster Carbon Fiber Wallet | Minimalist Card Holder Wallets for Men | RFID Blocking Protective Layer | Slim & Modern Men's Thin Wallet with Push Button

This title excels by:

● Starting with the Ekster brand

● Stating it’s a carbon fiber wallet – the core benefit

● Highlighting special features like RFID blocking tech and a push button

● Using keywords like “minimalist” and “men” to define the target market

The character count is maxed out at 200, with every word carefully selected to induce clicks.

Final thoughts

Amazon product titles have immense power.

Craft yours like a mini billboard, using every character to make the highest impact.

Lead with your brand so they know and trust you.

Identify core benefits so they clearly understand the value.

Differentiate with your product’s unique flair.

And define your audience so they recognize themselves in your offering.

Wield these elements strategically to create titles that hypnotize shoppers into becoming customers.

The devil is in the details, but done right, a compelling title catalyzes discoverability, desire and conversions.

You’ve got this!

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.