The blueprint to Amazon product titles that HYPNOTIZE buyers to smash “Add to Cart”

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your Amazon Sales? Click here to book a call & claim a Free audit of your store/brand.

Imagine your Amazon product page is a crowded bar.

There are dozens of products shouting for attention.

But, your product title is the life of the party.

Everyone gathers around your product, and it's the center of attention.

Your competition is left in the shadows, and your sales skyrocket.

Intrigued?

Welcome to the blueprint to Amazon product titles that HYPNOTIZE buyers to smash that "Add to Cart" button.

Get ready to dominate on Amazon like never before.

Are you in?

Step 1: Lead with your brand.

Your brand name should be the first thing that the customer sees.

It instantly builds trust and establishes your product as a known entity.

By prominently displaying your brand…

You create a sense of familiarity and credibility.

This can be the deciding factor for a potential buyer.

Step 2: Identify the core product benefit.

Clearly and concisely list the most important benefit of your product.

What does it do?

Why is it unique?

How does it solve a problem that your target audience faces?

By focusing on the core benefit…

…you immediately convey the value of your product.

And this also give customers a reason to choose it over competitors.

Step 3: Differentiate with special features.

What sets your product apart from the competition?

Highlight any unique features such as:

• Premium materials

• Expert craftsmanship

• Enhanced functionality

…that make your product stand out.

These special features act as powerful selling points, demonstrating why your product is the superior choice.

Step 4: Define your target demographic.

Who is your ideal customer?

Be specific about the audience you're targeting.

Use keywords that they would use to search for your product.

By tailoring your title to your target demographic…

You increase the likelihood of attracting the right buyers.

The result?

An uptick in your conversion rates.

Here's an example of a title that hits all the marks:

Ekster Carbon Fiber Wallet | Minimalist Card Holder Wallets for Men | RFID Blocking Protective Layer | Slim & Modern Men's Thin Wallet with Push Button for Quick Access

Let's break it down:

• Ekster = brand

• Carbon Fiber Wallet = core product benefit

• RFID blocking, slim, push button = special features

• Men = target demographic

Moreover, this title scores 10/10 with keyword optimization by including the phrase 'Minimalist Card Holder Wallets for Men', which is likely a popular search term for the product.

When crafting your own product titles, keep these additional tips in mind:

• The character limit is 200, but aim for around 80 characters for optimal readability.

• Research and use keywords that customers frequently search for to increase visibility.

• Put the most important information first to grab attention quickly.

• Be concise and clear to avoid confusion and maintain focus.

Final thoughts

Crafting the perfect Amazon product title is a game-changer for your sales.

By following this blueprint and incorporating your brand, core benefit, special features, and target demographic, you can create titles that grab attention and drive conversions.

With a little practice and refinement…

You'll be writing titles that skyrocket your Amazon success.

Talk soon,

Adam

Whenever you are ready, there are 2 ways we can help you:

1. Grow Your Brand on Amazon with 100% hands-off marketplace management
   
   We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, Click here to book a call & claim a Free audit of your store/brand.
   

2. Optimize your Amazon store with ReviewPulse.AI
   
   Boost your Amazon sales by using AI to analyse 1,000’s of customers reviews and use that data to write high-converting product listings, feature bullets, title ideas with messaging that speaks to your customers' pain points. Click here to test it for free.