How we boosted Amazon sales by 17% in just 2 weeks

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At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

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Ever wonder why some Amazon products take off while others struggle?

It's not always about the product itself.

Sometimes, it's all about how you present it.

Here's a recent client success story that proves this:

A green juice seller was drowning in a sea of similar products.

Their listing mentioned ingredients and general benefits...

But it missed the REAL selling points.

We discovered their product had 10+ specialized health blends.

So we made 3 key changes:

1️⃣ Created a new thumbnail highlighting the unique blends

The thumbnail is your product's first impression on Amazon.

We redesigned the thumbnail above to showcase all 10+ specialized health blends visually.

Using a clean, infographic-style layout, we displayed each blend as a vibrant icon with its name.

The new design immediately communicates the product's complexity and value.

We chose a color palette that evokes freshness and health, making the thumbnail pop against competitors.

The main product image now features a transparent glass, allowing the rich green color to shine through, with a collage of fresh ingredients.

This visual storytelling instantly conveys the product's premium nature and diverse health benefits, enticing shoppers to click and learn more.

2️⃣ Developed a Premium A+ module showcasing each blend's benefits

Amazon's A+ Content is a powerful tool for brand storytelling.

We created a premium module that dedicates a section to each of the 10+ blends.

Take a look:

For every blend, we designed a custom icon and paired it with concise, benefit-driven copy.

We used a mix of lifestyle imagery and ingredient close-ups to create an emotional connection with health-conscious consumers.

The module follows a logical flow, starting with overall benefits and then diving into specifics for each blend.

We also incorporated comparison charts to highlight this product's superiority over standard green juices.

By the end of the module, shoppers have a clear understanding of the product's unique value proposition and feel confident in their potential purchase.

3️⃣ Rewrote the copy to explain how each blend improves specific health aspects

We revamped the product description to focus on the tangible benefits and ease of use that resonates with busy, health-conscious consumers.

Instead of vague claims, we painted a vivid picture of the product's impact on daily life.

See here:

For example, we emphasized how users can "imagine how you will feel once you start getting a daily dose of greens that's ready in minutes."

We highlighted the convenience factor, stressing "No Shopping, No Blending, No Juicing, and No Cleanup!" to appeal to time-strapped customers.

The copy now connects emotional benefits like "powerful stress relief and immune support" with practical advantages like the 30-day supply per bottle.

We also incorporated specific ingredients like ashwagandha, moringa, and spirulina to showcase the product's nutrient density.

By framing the green juice as a "perfect addition to a balanced diet and exercise routine," we positioned it as an essential part of a healthy lifestyle, making the purchase decision more compelling and urgent.

The Results?

In just 2 weeks:

✅ 17% increase in listing views & sales

The takeaway?

Don't just list features.

Highlight what makes your product unique.

Show customers exactly why they should choose you over competitors.

It's simple, but it works.

Want to see the product page in question?

Click here:

»»» Organifi Green Juice on Amazon

See you next week!

Whenever you are ready, here’s how we can help you:

Grow Your Brand on Amazon & TikTok with 100% hands-off marketplace management

We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to book a call & claim a Free audit of your store/brand.