6-Step Framework Used by 400+ Top Amazon Sellers

Author

Adam Weiler
November 16, 2024

Welcome Back to the Emplicit Weekly Newsletter!

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At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

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Writing killer Amazon product descriptions is crucial for boosting sales.

Here's the framework we've used to help 400+ brands over 10+ years:

(You can read below or watch a video here)

1️⃣ Start with a bang

Use an attention-grabbing headline that highlights your product's main benefit.

Let's look at an example:

❌ Bad: "Organic Green Tea Bags"

✅ Good: "Boost Your Energy Naturally: Organic Green Tea with a Citrus Twist"

The second headline immediately tells the customer what they'll gain from the product. It's specific, benefit-focused, and intriguing.

2️⃣ Break it up

Use short paragraphs, bullet points, and subheadings. Make it easy to scan, especially on mobile.

Here's what you might write:

  • Natural Energy Boost

    Our green tea blend gives you a smooth, jitter-free energy lift. Perfect for busy mornings or midday slumps.

  • Refreshing Citrus Flavor
    We've added a hint of lemon and orange for a bright, refreshing taste. No artificial flavors – just pure, natural goodness.

  • 50 Tea Bags Per Box

    Enough for almost two months of daily use.
    Great value for your money!

Notice how each section is short, focused, and easy to read at a glance.

Here’s what it can look like:

3️⃣ Front-load benefits

Put your most important selling points at the top. Don't make customers hunt for info.

Example:

"Imagine starting your day with a cup of tea that not only tastes great but also:

  • Boosts your energy naturally

  • Supports your immune system

  • Helps you stay focused

Our Organic Green Tea does all this and more. Keep reading to discover why health enthusiasts love our blend!"

4️⃣ Sprinkle in keywords

Include relevant search terms you couldn't fit in the title or bullet points.

For our green tea example, we might include phrases like:

  • Antioxidant-rich

  • Metabolism support

  • Eco-friendly packaging

  • Fair trade certified

These keywords help your product show up in more searches without sounding forced.

5️⃣ Use HTML wisely

Bold key points and separate paragraphs, but avoid page breaks that can mess up mobile formatting.

Here's a snippet of how this might look in your description:

Why Choose Our Green Tea?

Unlike other brands, we use only hand-picked, organic tea leaves. This ensures the highest quality and most potent health benefits in every cup.

How to Brew the Perfect Cup

1. Heat water to 175°F (80°C)
2. Steep for 2-3 minutes
3. Enjoy hot or over ice

6️⃣ Add comparisons


If you have multiple products, include a comparison chart to drive upsells.

For example:

Pro tip: If you have Brand Registry, use A+ Content to create visually appealing descriptions that stand out.

With A+ Content, you can add:

  • High-quality images of your product in use

  • Comparison charts with competitor products

  • Icons to highlight key features

  • Lifestyle images that show the benefits of your product

Remember, a well-crafted description can be the difference between a sale and a scroll-past.

Want to see this framework in action? Here's a before and after of a product description that boosted conversions by 32%:

Here’s the before and after:

Before: A plain, text-heavy description with no clear structure.

After: A well-organized description with clear headings, bullet points, and strategically placed keywords.

The result? An increase in conversions and happier customers who fully understand the product before buying.

Want to learn more? Watch this:

That’s all for this week!

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We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to book a call & claim a Free audit of your store/brand.