Our new book "Billion Dollar Scroll" Hit Amazon's Top 25

Author

Adam Weiler
August 24, 2024

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At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Big news!

We just released a book and it hit the top 25 on Amazon (Online Advertising).

Why is everyone buzzing about TikTok's impact on e-commerce?

Imagine scrolling through hilarious videos and stumbling upon your next must-have purchase.

That's TikTok in 2024 - where entertainment and shopping collide.

This isn't just another social media trend.

TikTok has evolved from dance challenges to a social commerce powerhouse, reshaping how we discover, engage with, and buy products online.

In this newsletter, we'll unpack:

• Why TikTok is being hailed as the "new Amazon"
• How it's blending content and commerce like never before
• What this means for businesses and marketers

Let's dive in!

The Surprising Demographics of TikTok

Think TikTok is just for kids and teens?

Think again!

Over half of TikTok users are actually over 30 years old.

With a whopping 1 billion monthly active users worldwide (that's one out of every eight people on Earth!), TikTok has become a platform for all ages.

In the US alone, 113 million people use the app regularly - that's more than one-third of the entire country's population!

This diverse user base makes TikTok a goldmine for businesses of all types.

How TikTok Levels the Playing Field for Businesses

Unlike other social media platforms where follower count is king, TikTok plays by different rules.

Here, it's all about creating great content.

A single awesome video can get millions of views overnight, even if the creator is brand new to the platform.

This levels the playing field, giving small businesses and individuals a chance to compete with big companies for attention.

For example, a small handmade jewelry business might post a video showing how they make their necklaces.

If the video is interesting and engaging, it could reach millions of potential customers, even if the business has zero followers when they start.

Shop While You Scroll

TikTok has introduced a game-changing feature called TikTok Shop, which lets businesses sell products directly through the app.

This means users can discover and buy products without ever leaving TikTok. It's like window shopping, but way more fun and interactive.

Here's a mind-blowing fact:

While there are about 10 million businesses selling on Amazon in the US, TikTok Shop currently has only about 26,000 active shops.

This means there's a huge opportunity for businesses to get in early and stand out. Some early adopters are already reporting millions in monthly sales after just a few months on the platform!

Two hashtags have become the driving force behind TikTok shopping:

  1. #TikTokMadeMeBuyIt: This hashtag has over 76 billion views! It's like a stamp of approval from the TikTok community.

  2. #AmazonFinds: With 64 billion views, this hashtag shows how TikTok influences shopping even on other platforms.

These hashtags do more than just organize videos.

They create trends and turn shopping into a fun, social activity.

For instance, a viral video showing a clever kitchen gadget under the #TikTokMadeMeBuyIt hashtag could lead to thousands of sales in just a few days.

Why TikTok Shop Isn't Your Average E-commerce Platform

Shopping on TikTok isn't like shopping on other websites.

Here's why it's different:

  1. It's about creating demand, not just filling it. People aren't searching for products - they're stumbling upon them while being entertained.

  2. Authenticity beats polish. A real person honestly reviewing a product often does better than a slick, professional ad.

  3. Entertainment comes first. The most successful TikTok sellers focus on creating fun, engaging content rather than just showing off their products.

For example, a small cosmetics brand might create a funny skit about bad makeup days, subtly featuring their products as the solution.

This entertaining approach can be more effective than a traditional product demonstration.

Conclusion

TikTok is revolutionizing e-commerce by blending entertainment with shopping in a way we've never seen before.

For businesses willing to get creative and embrace this new platform, the opportunities are enormous.

And for shoppers, it's a whole new world of discovery and fun.

The future of online shopping is here, and it's scrolling by one video at a time.

Want to see the book?

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