Amazon PPC 101

Author

Adam Weiler
September 14, 2024

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon & TikTok growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your sales using Amazon & TikTok? Click here to book a call & claim a Free audit of your store/brand.

Want to dominate Amazon PPC like Bulletproof Coffee? 

Here's the exact hierarchy they use to crush it:

(you can read the text but if you prefer video, click here)

1️⃣ Protect top line brand terms - Own all sponsored product spots for your brand searches. This is non-negotiable.

2️⃣ Purchaser retargeting - Use display ads to re-engage past buyers. Cheap clicks, great conversions.

3️⃣ Branded banner ads - Grab that huge above-the-fold real estate for all brand searches.

4️⃣ Branded product targeting - Target your own ASINs aggressively. Fill up those "related product" spots.

5️⃣ Automatic campaigns - Start with low bids, then add hybrid campaigns once dialed in.

6️⃣ Non-brand keyword targeting - Find profitable non-brand keywords and max them out.

7️⃣ Video ads - Invest in video assets. These are becoming more important every day.

Follow this hierarchy and you'll see your Amazon PPC performance skyrocket.

We've used this exact framework to help brands earn $550m on Amazon over the last decade.

Want a video breakdown of how to do all of the above?

Watch the video below.

(this was a classic video recorded before we rebranded to Emplicit a while back!)

See you next week,
Adam Weiler

Whenever you are ready, here’s how we can help you:

Grow Your Brand on Amazon & TikTok with 100% hands-off marketplace management

We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to book a call & claim a Free audit of your store/brand.