$550m in Amazon Sales

Welcome Back to the Emplicit Weekly Newsletter!

Every Saturday, we'll share an actionable Amazon & TikTok growth guide with practical tactics and strategies to help you dominate your competition and scale your Amazon sales. This newsletter will remain free forever. We hope you enjoy!

At Emplicit, we've helped over 500+ eCommerce brands earn $550 million in sales through Amazon.

Want to boost your sales using Amazon & TikTok? Click here to book a call & claim a Free audit of your store/brand.

Most Amazon sellers waste money on ineffective PPC campaigns.

But not you.

Not anymore.

Here's the exact PPC hierarchy we use to help our clients generate $550 million in Amazon sales:

1️⃣ Protect your brand terms

Dominate sponsored product spots for your brand keywords. Fill all available placements.

Let's break this down:

Imagine you're searching for "Bulletproof Coffee" on Amazon. You want to see your products in all four sponsored product spots at the top of the search results, like this:

Why is this crucial?

Because if you don't claim these spots, your competitors will.

By dominating these placements, you ensure that when customers search for your brand, they see your products first.

Pro tip: Use both exact match and phrase match campaigns for your brand terms. For example:

• Exact match: [paleovalley beef sticks]

• Phrase match: "paleovalley beef sticks"

This strategy helps you capture slight variations of your brand name while maintaining control over your ad spend.

2️⃣ Retarget past purchasers

Use sponsored display ads to bring back previous customers. Cheap clicks, high conversions.

Here's why this works so well:

Sponsored display ads allow you to show your products to customers who have previously viewed or purchased from you. These ads appear on various Amazon pages and even on external websites.

These ads are powerful because:

• They remind customers of products they've already shown interest in

• They're less expensive than other ad types (often 30-50% cheaper per click)

• They have higher conversion rates (sometimes 2-3x higher than regular ads)

For example, if someone bought Paleovalley beef sticks from you last month, you can show them an ad for your new bone broth protein powder, increasing your chances of a repeat purchase.

3️⃣ Conquer sponsored brand ads

Grab that prime real estate above search results for your key terms.

Sponsored brand ads are the banner-style ads that appear at the very top of Amazon search results. They look like this:

These ads are crucial because:

• They're the first thing shoppers

  see when they search

• They allow you to showcase multiple products at once

• You can include your logo and custom headline, boosting brand awareness

To maximize their effectiveness:

• Create separate campaigns for brand and non-brand terms

• Use all three product slots, showcasing your best-selling items

• Test different headlines to see what resonates with your audience

4️⃣ Target your own ASINs

Show up in the "products related to this item" section on your listings.

This strategy is often overlooked but can be incredibly powerful.

Here's how it works:

By targeting your own ASINs (Amazon Standard Identification Numbers), you can:

• Cross-sell related products (e.g., showing your Organic Turmeric Complex on your supplement listing)

• Prevent competitors from stealing your customers

• Increase your average order value

Pro tip: Create separate campaigns for each product group, and bid aggressively on these placements. The conversion rates are often high enough to justify higher bids.

5️⃣ Launch low-bid auto campaigns

Let Amazon's algorithm find converting keywords for you at low cost.

Automatic campaigns are a great way to discover new keywords and ASIN targets.

Here's how to set them up effectively:

• Create two automatic campaigns per product: one with low bids (around $0.25) and one with higher bids (around $1.00)

• Start with the low-bid campaign and let it run for a few weeks

• Review the search term report to find converting keywords

• Add these keywords to your manual campaigns and add poor performers as negative keywords

This strategy allows you to discover profitable keywords without breaking the bank.

6️⃣ Expand to non-brand terms

Once you've maxed out branded, target relevant non-brand keywords.

After you've covered all your branded bases, it's time to expand.

For example, for your Paleovalley 100% Grass Fed Original Beef Sticks, you might target terms like:

• Keto snacks

• Grass-fed beef jerky

• High-protein on-the-go snacks

These terms will likely have higher ACoS than your branded terms, but they're essential for reaching new customers and growing your brand. Follow this framework and you'll see your Amazon sales skyrocket.

These terms will likely have higher ACoS than your branded terms, but they're essential for reaching new customers and growing your brand.

Follow this framework if you don’t want to leave money on the table.

See you next week!

Best,

Adam

Here are some other newsletters you might find useful:

Amazon PPC 101 

How we boosted Amazon sales by 17% in just 2 weeks

Pillow Talk: How to Make Your Listing Stand Out on Amazon

Whenever you are ready, here’s how we can help you:

Grow Your Brand on Amazon & TikTok with 100% hands-off marketplace management

We've helped over 500 clients earn more than $550 million on Amazon. If you need help making the most of the Amazon opportunity, click here to book a call & claim a Free audit of your store/brand.